One team. One campaign goal. One set of transformed metrics for all your ads.
Every ad channel has its own set of performance metrics. As you aggregate those metrics together, If you’re not standardizing the data into a common language, you’re not accurately measuring campaign performance—which means you’re more likely to make detrimental decisions that waste time and money. Lumenad can transform advertising data automatically to provide a clear, unbiased view of campaigns that span multiple ad channels.
Created for Experts, By Experts
Lumenad partners with cross-discipline advertising experts to validate and maintain our data transformation framework, which is pressure-tested against thousands of campaigns and millions in ad spend. Our crowdsourced approach keeps the framework in lockstep with the ever-changing digital ecosystem.
No More Guessing
Lumenad’s data transformation process takes the guesswork out of data standardization. Your entire organization will use the same data standards—creating alignment and improving communication. Gone are the days where half the team uses meters and the other half uses yards (not to mention that one guy who still uses miles).
Every ad-buying platform uses a set of proprietary metrics to make their performance look as successful as possible. As data-driven marketers, we must maintain a clear, unbiased view of how ads are performing across these platforms. Lumenad gives you a true apples-to-apples comparison, allowing you to determine the platforms that are driving the best performance.
Data Standardization Worksheet and Guide
To help support those in our field, we’ve built a worksheet that unifies naming conventions and equalizes performance measurements so that you can evaluate advertising data in a one-to-one environment!
The moment you add your first data source, Lumenad automatically ingests and transforms your advertising data. No coding. No math. Just fully transformed data that meets the standards of our proven Performance Analytics Framework.
Do you have a unique way of measuring engagement? Need to calculate conversion rates based on variable inputs? Use any metric in the system to build customized or calculated metrics.
Lumenad lets you add additional fees to client’s ad spend to provide an accurate view of their all-in advertising investment.
“Normally, when my boss asks me how much we’ve spent in ads this month, I start to sweat a little bit. This morning I was able to on-the-fly pull up my dashboard and quickly give him the number he needed. It was super awesome.”
“The Lumenad software is allowing us to scale our business. We are on a growth trajectory, and we are confident to onboard new business because of Lumenad.”
“Lumenad allows me to be platform agnostic. By moving between DSPs I can drive the best performance possible for my clients, and the data flows seamlessly into Lumenad without interruption.”
“Thanks to Lumenad, it's made collaboration with my team faster and more effective, and it's reduced the number of hours I need to spend on different platforms to get the data I need.”
“Holy S@%* this is awesome!” (upon logging into Lumenad for the first time.)”
“I think you’d be hard pressed to find a single strategy or goal where you don’t need a multi-touch experience. We want to be in all the places that our customer could be. Lumenad helps us organize and standardize that data so we can evaluate it.”
“That very first interaction sold me. With my data organized in an intelligent way, I could see very clearly what action I needed to take, and it didn’t take me drilling deep into reports to find it.”
“By using Lumenad, our team spent 50-70% less time on reporting, we were able to use that time to further enrich the campaigns and drive performance for our clients.”
Excited about data standardization? Ready to cut to the chase? We totally understand.