Organize.
When ad data is organized to match your goals, campaign decisions become a lot easier.
Advertising data on its own doesn’t provide context into campaign performance or the effectiveness of our marketing strategy. Without a way to tie performance metrics to our unique business objectives we’re basically staring at a bunch of numbers and calling it “reporting.” Lumenad empowers marketers to organize advertising data in a way that makes it easier to measure, and ultimately improve, campaign performance.
Focus on Objectives.
Marketers understand that a sound advertising strategy uses multiple ad platforms—so why are we still reporting via individual channels? By using Lumenad to organize advertising data, marketers gain insight into their entire ad strategy, while also ensuring alignment to their business objectives.
Put Data to Work.
Nothing gives marketers more of an edge than being able to make data-driven decisions to help drive business growth. Lumenad allows you to segment data in countless ways to more easily see what’s working, what’s not, and then make educated decisions to move forward.
Why Organization is the #1 Key to Digital Advertising Success
And also to avoiding sock-underwear confusion

Dimensions
Whether you’re grouping common campaign elements together or testing creative messaging, Lumenad Dimensions offers the flexibility needed to glean insights faster. Add custom labels to your data, and then group them into the segments that matter most to your business.
Events
Event tracking becomes painless with Lumenad’s Event Categorization. Group post-click user activity from all of your data sources—it’s never been easier to track pixel events.
No-Code Organization
Achieve Advertising Intelligence with clicks, not code. Organize advertising data in one intuitive interface that focuses on friendly names, batch processing, color coding, and customization.