Advertising AI Isn’t What You Think It Is
Get the latest news, tips, tricks and best practices delivered to your inbox.
Facebook’s targeting restrictions have been updated recently and it’s important that every marketer understands what this means for their campaigns.
Creative fatigue affects even the best laid campaign plans. Know what it is, how to spot and what to do about it is an invaluable tool for modern marketers
Our recommended specifications for YouTube TrueView ads from what we’ve seen work best.
IAB’s trend report for the first half of 2019 is a treasure trove for modern marketers. Here’s a summary of the most important trends.
Viewability has had a huge impact on digital advertising. To understand viewability benchmarks, you first need to understand its history and nuances.
With accurate and relevant reporting, it’s easy to showcase your value. LumenAd’s present feature set is everything you need to do just that.
Reporting is treated as one of the industry’s biggest problems while at the same time treated as the solution for many other problems.
The landscape of modern advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Contextual targeting plays an important role in digital advertising and it’s only getting more important. Here is our guide on contextual targeting.
The best way to ensure transparency in your digital advertising campaigns is to make sure your media partners can answer these four questions.
Brand health is vitally important for modern brands. Here is a rundown of the tools digital advertising provides to measure and improve brand health.
Programmatic Native is incredibly effective when used in the correct context. Here is how to fold programmatic Native into your media mix.
Google announced in February that it would sunset the Average Position metric this year. That’s happening on Monday, September 30. We sat down with LumenAd’s resident Paid Search specialist, Mike Hofmaier, to explore what this means for digital advertisers. But...
LumenAd’s Monitor feature set is vital to running agile campaigns. Here’s a rundown of how it works to provide a real-time view of performance.
When we swap industry horror stories, one of the most common ones we hear is the sinking realization that something went wrong with the campaign weeks ago and the consequences are just now rearing their heads. Maybe pacing for one channel was a smidge off and two...
Lumenad allows you to connect data sources into one central hub. The true magic happens in the software’s ability to bring your plan to life.
Mobile-first creative is a necessity for the modern marketer. Here is how to optimize your Facebook creative for a mobile-first world.
A quick guide on mobile geo targeting, location signal data and how it all works in cross-channel campaigns to drive performance.
Paid Social is as versatile as it is effective. Here is how to fold Paid Social into your media mix and how it can be used to improve performance.
The LumenAd Plan Feature Set is a powerful toolkit for media team to bring their plans to life. Here is a quick overview of how it works.