Advertising AI Isn’t What You Think It Is
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Reporting isn’t the problem. Great media plans not only make campaigns more successful, they make every part of the campaign run smoother.
Understanding the basics of pixels will allow you to better understand the performance of your campaigns.
Display advertising has a huge potential as your awareness engine. Here’s how to use it, what to watch out for and how it works with other channels.
Campaign architecture is the secret to successful campaigns. But the solutions the advertising industry currently relies on make it a burden, not a boon.
PRESS RELEASE August 14th, 2019Montana Software Company Sees Industry Awards As Validation for New Approach to Advertising On the Same Day, LumenAd Ranks as Finalist for Two Digiday Technology Awards and No. 29 on the 2019 Inc. 5000 MISSOULA, MT, August 14, 2019 -- On...
PRESS RELEASE August 14th, 2019Montana Company Ranks 4th Among the Nation’s Fastest-Growing Software Companies LumenAd Ranks No. 29 overall on the 2019 Inc. 5000With Three-Year Revenue Growth of 7,212.5% NEW YORK, August 14, 2019 -- Inc. Magazine today revealed that...
What an advertising management platform is, the problems it solves and how modern marketers can leverage it for more successful campaigns.
Facebook’s Clear History feature has the potential to greatly affect targeting on its platforms. Here’s how to insulate your organization from its impacts.
An overview of digital advertising KPIs and how to properly utilize them to ensure success.
How to measure and track success when using Advanced TV in your media mix.
How LumenAd’s data scientists developed company culture by introducing a little magic into daily Slack interactions and how you can too.
CPM, CPC and CPA are three distinct acronyms that can make or break a campaign. Here’s what you need to know about all three to become a better marketer.
Three strategies for using first-party audiences to drive conversions.
Advanced TV plays a pivotal role in the modern marketer’s media mix. Here is how to properly leverage it.
Five charts for digital advertising reports every marketer should know. Use these charts to tell the full story of campaign performance.
Data wrangling doesn’t solve the data problems of modern marketers. Data normalization does. Here’s what it is, how it works and why it’s so important.
Data normalization is one of the biggest issues that isn’t getting enough attention in digital advertising. Here’s how it helps you measure what matters.
CPM has its place in modern digital advertising. Unfortunately, it can be tough to know where that is.
Demand-side platforms form one of the bedrocks of digital advertising. Understanding their purpose will help you become a better marketer.
Engaged sessions, LumenAd’s signature metric, is a powerful tool for optimizations. Here’s how to use engaged sessions at every level of your campaign.