Advertising AI Isn’t What You Think It Is
Bidding on brand names and trademarked terms can be an effective paid search strategy. Here’s how, why, what to avoid and how to protect your brand.
How to master the symbiotic relationship between organic and paid social media.
The landscape of modern advertising is complex. Here’s a beginner’s guide to programmatic advertising so you can start to wrap your head around it all.
Franchise marketers have to prove ROAS before they go all in on digital advertising. Here are 3 ways they can prove just that.
If your agency is bringing media in-house there are seven questions you should think about first. We’ll walk you through all seven and ways to answer them.
The saving grace of agencies is their ability to innovate. And they absolutely need to if they want to keep their place in the advertising industry.
Franchise marketing data is a monster. Getting a handle of it all is the key for multi-location businesses to bring media in-house.
AdTech Tax keeps brands from spending their media dollars effectively. Here’s a guide to the effect the AdTech Tax has on a brand’s media in market.
Franchise marketing is like herding cats and digital advertising makes it worse. Here’s why and what franchises can do about it.
Most agencies are wasting the talent of their media teams. Find out why and how you can help your media team fulfill their potential.
Learn all about why the complexity of digital media is the biggest hurdle brands have to clear when bringing media in house.
AdTech fragmentation a huge hurdle for advertising agencies looking to bring media-house. Here’s how it affects media teams and what to do about it.
Digital media has changed everything about how brands and people connect. Here are reasons why and how brands should think about addressing them.