Ad Ops Tricks of the Trade: Dealing with Tabs & Bookmarks
Anyone that’s run a digital advertising campaign will tell you: you’re dealing with a lot of tabs and bookmarks.
Hopping from platform to platform is an easy way to become disorganized, less efficient and way more stressed (which is one of our motivating factors for our tech).
Here are four ad ops tricks of the trade our media services team uses to streamline their workflow — including what is possibly the best way for media professionals to organize bookmarks.
Note: We all use Chrome, but all other browsers have equivalents to these tricks.
1. Bookmarks as icons.
Nate, one of our ad ops specialists, shared this tip for organizing bookmarks. To avoid too many bookmarks cluttering up your space, remove the text associated with them so they only show the favicon.
Here’s how it looks:
Here’s how to do it in Chrome:
- Click the three dots in the top right.
- Click “Bookmark Manager” under “Bookmarks >”.
- Click the three dots to the right of the bookmark you want to change.
- Delete the text in the “Name” field and click “Save.”
- Repeat for all the bookmarks you want to change!
2. Pin your tabs.
For those tabs you need to keep open all day, Mary, one of our media coordinators, suggests pinning them. All it takes two clicks and those persistent tabs are reduced to just the favicon.
Here’s how it looks:
Pretty clean right?
Here’s how to pin a tab in Chrome:
- Right click the tab you would like to pin.
- Select “Pin tab.”
- Repeat for all the tabs you’d like to keep around!
3. Separate browsers for separate profiles.
Shane, VP of client services, has to switch between different Google accounts in his day-to-day as he hops from meeting to meeting. It’s easy to lose track of which bookmarks and pinned tabs and everything else are associated with each profile.
His simple trick is to have separate browsers for each profile (e.g., work, home and shared access), rather than keeping them all in one browser and switching manually each time.
This way, he always knows where everything is and switching profiles is a matter of a simple alt+tab (or Command+tab in Mac).
4. The perfect bookmark organization for ad ops.
Joe, one of our ad ops specialists, created a strategy for organizing bookmarks that has spread to just about everyone on our media services team.
He creates a folder for each platform. Within that folder, each advertiser has its own bookmark.
Here’s how it looks:
And he uses the same technique as Nate, but instead of deleting the Name, he renames is as the Advertiser it’s associated with. This saves him multiple clicks each time he needs to navigate to the right platform.
This is a strategy that our accounts team as well and is easily adaptable to just about anyone.
Mary, who uses this technique in conjunction with her pinned tabs, says it’s “110% a life saver.”
There are many more ad ops tricks of the trade we’ll share in the coming months. Subscribe below or go ahead and schedule a free digital media consultation and you might just work with some of the people here in this article.
Subscribe to Impressions
Get the latest news, tips, tricks and best practices delivered to your inbox.
For a campaign to be successful, you need not only a skilled campaign manager but, more importantly, you need captivating creative. You can have a seasoned veteran optimizing away but if they aren’t serving thumb-stopping creative, it’s going to be an uphill battle....
More and more often, advertisers are choosing to deliver messages to their target audience across multiple devices on a variety of channels. They know their ad budgets are precious, so they turn to cross-channel approaches to collect data that delivers a more...
Scenario: you have three audiences running, one is doing well, the second isn’t, and the third just doesn’t have enough data. You keep the first one running and shut the second one off. But what about that third one? In other words, what do you do when a target group...
Pixels are a vital element used by media teams to track ad campaign performance because they help quantify actions on websites. What are pixels? They are snippets of code – unseen by website visitors – that collect information about interactions with the website...
Alright, we’ll spill the beans. We’ll tell you the secret to success in digital advertising. You ready?Campaign Architecture Pretty great buzzword, but it’s more than that. It’s a concept we find few articulate well and is perhaps the biggest root cause of most of the...
Managing media kinda sucks. By that we mean the tasks of planning, trafficking, monitoring and reporting on campaigns is too manual, tedious and prone to error. As you can tell, we feel pretty strongly about this. We’re a media team who cut our teeth doing all this...