The Lumenad Anthem
As digital advertising availability has increased, businesses' ability to understand the power of advertising has not. Saddled with mountains of unorganized data all speaking different languages, marketers are desperate to glean meaning from information.
To understand the impact of advertising.
But there’s a rift between cause and effect, between spend and results. Unbreakable barriers exist between every advertising platform, creating a chasm between what worked, what didn’t, and why.
Most supposed marketing solutions are just data peddlers or dashboard designers—none of which provide context or insight.
Advertising Intelligence syncs the data and discipline of contemporary media mayhem so that businesses better understand and account for advertising campaigns across multiple platforms.
To bring alignment, accountability, and certainty to marketing strategies … and unlock the advertising understanding marketers crave.
At Lumenad, we bring clarity, context, and connection to this overabundance of complex data and information. We’re an equalizer for your paid ads. We exist to fine-tune the balance, amplitude, and frequency of your advertising, and remove channel distortion.
True Advertising Intelligence occurs when advertising experience meets clear, organized data.
We are Lumenad, the Advertising Intelligence company.
Meet the team behind Advertising Intelligence
We believe that great advertising is dependent upon great strategy. The Lumenad platform was created to help you build that strategy by turning disorganized campaign data into a killer digital program that generates results. Nerding out on advertising strategy since 2014, Lumenaders thrive on clean, organized data; clear Montana skies; and lots of Drum Coffee.
Board of Directors.
Ryan is an entrepreneur and an innovator. Driven by the opportunities created at the convergence of data, analytics, and automation — he founded Lumenad in the spring of 2014.
Prior to launching Lumenad, the leading Advertising Intelligence Platform for marketers, Ryan was Vice President at GCS Research, a geospatial analytics company. He holds a BS and an MBA from The University of Montana.
Will Price is the Founder and Co-Managing Partner of Next Frontier Capital, a MT-based venture capital fund that partners with mission-driven, talented entrepreneurs to build Montana technology companies of impact, utility and value.
Prior to Next Frontier Capital, Will served as CEO of Flite, an advertising and analytics platform. Previously, Will served as a Managing Director at Hummer Winblad Venture Partners and focused on software investing with Pequot Capital.
Earlier in his career Will worked for Morgan Stanley in NYC, Hong Kong, and the ASEAN markets. Will graduated from Harvard College, studied Mandarin at Nanjing University, and earned his MBA from Northwestern University. In addition to Next Frontier Capital and family, Will’s passions include coaching youth sports, the outdoors, and conservation.
Will’s breadth of expertise and demonstrated ability to build industry-shifting advertising technology makes him a valued member of the Lumenad team.
A “programmatic OG,” Ramsey is the Chief Revenue Officer of Mediaocean. Throughout his career, Ramsey has stage dived into chaotic industries and companies, working across organizations from startups to major corporations.
Starting at DoubleClick in the late 90s, his career has touched just about every major player in modern advertising. He later joined Right Media where he co-created dynamic pricing (dCPM) in 2004, and launched and scaled the first successful programmatic exchange. From 2007-2011, Ramsey was deeply involved in developing the programmatic market, including the first-ever Agency Trading Desks partnerships with GroupM, Publicis, and Havas, and eventually led Yahoo! ad platforms and US data partnerships.
As a leader within the adtech industry, Ramsey has been featured in several publications including AdExchanger, and is a prominent writer and speaker on programmatic and television advertising, innovation, data, privacy, and blockchain.
Ramsey is a giant in the world of advertising. His expertise and vision is a great asset for Lumenad and the industry as a whole.
As an engineer and a designer, Ashley bridges the gap of two worlds, translating the needs of our clients and the market as a whole into an intuitive, enjoyable and easy-to-use UI. A thought leader in her field, she ensures design and the user-experience is a core competency of the software. She’s a highly collaborative leader who thinks with the pragmatism of a product manager, the rationale of a developer, and the creativity of a designer. Before Lumenad, Ashley served as a leader in engineering at FedEx, Blackboard, Fi360, and West Virginia University. She earned a BS in Computer Science & Business Administration from Missouri State University, a MS in Software Engineering from West Virginia University, and is currently finishing up an MLA in Digital Media and Design from Harvard.
Shane is a “tinkerer” who is on a quest to continually find better solutions to existing problems. One of the earliest employees at Lumenad, Shane has served as a “jack-of-all trades” leader, helping to build a foundation for, and then grow the media services, sales and client success teams. Shane has an innate ability to see various parts of a solution and bring them all together, which is why he’s now focusing his energy on developing and scaling the software. He earned a BA in Film & Photography from Montana State University.
Turns out finance people can be the most fun people in the office. Kara, for example, brings the same sense of enthusiasm (and dare we say fun) to accounting and finances as she does to the ski slopes.
As Lumenad’s Controller, Kara keeps firm hand on all things accounting and finance. Her extensive entrepreneurial and financial experience make her a uniquely qualified fit for the future of Lumenad.
Kara has served in financial leadership positions at PricewaterhouseCoopers, Anderson ZurMuehlen, CrossTX and The Work Spot MT. She’s a Certified Public Accountant and holds a BS and a Master’s in Accounting from Montana State University.
Andrew specializes in the path less traveled, opting to lead cutting-edge organizations on a growth journey. From refining the selling strategy for early stage products to scaling sales teams from the ground up, he’s done it all for startups of all stripes. At Lumenad, Andrew heads all things new business, leading his team to ultimately close deals that change the future of our clients for the better. Before joining Lumenad, Andrew led sales teams at RightNow Technologies, Oracle, Socrata, FICO and Ataata. Andrew earned a BA in History and Religious Studies from Montana State University and a Financial Management Certificate from Cornell University.
Chad is good at running. He’s also good at running growth-oriented SaaS teams. Starting as a developer and manager, he’s spent most of his career growing and perfecting development and engineering teams across multiple industries. As VP of Engineering, Chad aligns business needs and engineering efforts to create the best possible product. With teams across two continents, he’s adept at removing roadblocks, providing “the big picture” and resolving issues for his team. When not volunteering for USA Track and Field, Chad has led development teams at Burton Group, Schedulicity, OnX and Montana State University. He earned his BS in Computer Science from the University of Minnesota, Duluth.
Will’s middle name is Meticulous (or at least it should be). The secret to his ability to retain and grow client relationships is, well, not much of a secret: he and his team deliver results each and every time.
As VP of Media, Will leads the media arm of Lumenad. Using his eye for detail, he’s built what some call the most sophisticated media team in the country, to the point where one client said that working with his team was “the highlight of my career.”
Before joining Lumenad as an account executive, Will co-owned a local gym. He holds a BA in Business Management and an MBA from the University of Montana.
Nothing is more fulfilling to Reina than knowing that when her team is doing things right, the lives of our clients are positively impacted. As the Director of Client Services, Reina ensures Lumenad’s clients have the support they need to succeed. Her team does everything from solving day-to-day issues to identifying key user insights that shape the future of both Lumenad and our clients. With a “get sh*t done” attitude and a razor sharp wit, Reina and her team are the faces of Lumenad that always follow through.
Before Lumenad, Reina led customer service teams at Studio AV, Inc. and Foundant Technologies. She has a BA in Communication from BYU as well as an MA in Communication and an MA Certificate in Conflict and Dispute Resolution from Missouri State University.
An intense sense of craft permeates everything Marion turns her attention to, from pottery to project management of full office renovations. She’s the brain behind the brains, ensuring we all have what we need to be our best.
As Director of Operations, Marion keeps each office consistently functional and an environment you want to spend time in. At the forefront of all of her decisions she is always considering productivity, creativity, and flexibility and that is truly palpable in the Lumenad offices.
Marion has a history in working in hospitality and holds a BFA in studio ceramics from the University of Montana.
Amanda obsesses over our employees, so they can obsess over our customers. She has designed and implemented processes that have enabled the HR team to more than double Lumenad’s headcount, while maintaining a consistent and cohesive employee experience. Amanda is focused on creating a safe space for employees and uses feedback to bring about positive changes at Lumenad. Amanda holds AS in Human Resource Administration along with a SHRM-CP through the Society of Human Resources.
Nothing makes Corey happier than having sophisticated conversations about the advertising industry with his team and clients. His number one focus is on building relationships so that he can help our clients grow their businesses. Corey has a keen ability to understand client’s unique positions, and read between the lines to find creative solutions. After earning his BS in Business Administration from the University of Montana he cut his teeth in digital advertising with Lee Enterprises.
Emily’s focus is on taking short-terms actions to support the long-term development of her team and clients. She orients her team around what’s working today, as well as what will drive lasting success. Her super power is project management – she’s a pro at juggling multiple teams, client initiatives and concurrent campaigns. Before coming to Lumenad she managed automotive programmatic buys at Conversant Media and she earned her BS in management information systems from the University of Montana.
When asked about her hobbies, Kristen said, “Does media research count?” She spends her days at Lumenad leading a team of stellar media experts. Their goal is to make an impact for their clients by acting as strategic partners. Before coming to Lumenad she worked at a full-service agency and a regional nonprofit, where she lived and breathed media strategy, marketing and public relations. Nothing gets her more excited than collaborating with her team to skillfully navigate the ever-evolving digital media ecosystem. Kristen earned her BS in business and marketing from University of Idaho.
Erik manages our European branch in Brno, Czech Republic. Before joining Lumenad to support our European engineers, he was a developer, team leader and manager.
He gained a lot of experience with SW development and building agile teams, while working for different kinds of international companies – from startups to corporate, participating on both outsourced and in-house projects. Erik loves mountains in every season. In the summer you’ll find him hiking and in the winter he’s on his snowboard. He earned his MSc degree in computer science from Brno University of Technology.